Appoints European Marketing Director

World’s Most Popular Music Gear Website Strengthens Expanded Focus on Europe Appoints European Marketing Directors

World’s Most Popular Music Gear Website Strengthens Expanded Focus on Europe

Thursday, March 9, 2017 - - the online marketplace for buying, selling, and learning about music gear — has hired Mark Johnson, former Head of Digital Marketing at Andertons Music Company, to lead the company’s marketing efforts in Europe. As marketing director for the company’s largest and fastest-growing market outside of North America, Johnson will help to cultivate’s continued success and momentum in Europe.

“ is already dramatically changing the game for musicians and music lovers all over the world who previously found it difficult and expensive to buy and sell music gear internationally,” said Johnson. “I’m excited to help even more fellow gear lovers find the perfect piece of gear, sell old gear to fund new purchases, and connect with other musicians on the most robust music instrument community in the world.”

Johnson joins the marketing team after nearly six years at Andertons Music Company, an award-winning independent music instrument retailer and one of the biggest of its kind in the UK. Johnson joined Andertons in 2011 as a copywriter and earned several promotions before being named head of digital marketing. He’ll use his background in search engine optimization, pay-per-click advertising, email marketing, video marketing, social media, and more to contribute to’s continued success in Europe.

“Over the past year, we’ve worked to build out tools and infrastructure to make the easiest place to buy and sell music gear from anywhere in the world,” said Kevin Drost, director of international strategy at “Mark’s experience in the industry and passion for gear will undoubtedly help us connect more European buyers and sellers to opportunities across the globe.”

Johnson, who is originally from Guildford in England, is based in the UK. He joins’s growing team, which now has employees across six countries and four continents. For more information, visit

About Reverb is the online marketplace to buy, sell and learn about new, used, and vintage music gear. Since launching in 2013, has grown into the world’s most popular music gear website, connecting millions of people around the world to the gear and the inspiration they need to make music. The marketplace is comprised of hundreds of thousands of buyers and sellers – from beginner musicians, mom-and-pop shops, and boutique builders to collectors, large retailers, popular manufacturers, and rock stars. At any given time, the site has roughly half a million listings ranging from electric, acoustic and bass guitars to effects, studio gear, synthesizers, drums, DJ equipment, orchestra instruments, music-making software, and more.

Reverb Gives

Your purchases help youth music programs get the gear they need to make music.

Carbon-Offset Shipping

Your purchases also help protect forests, including trees traditionally used to make instruments.

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